'Tis the season to start planning for the new year. Decide on business goals. Make resolutions. Set your visibility intentions.
To market effectively, you need a plan. Visibility is a daily practice that takes nurturing. Here are 8 tips that you can use to grow your visibility:
1. Don’t just be visible for the sake of being visible.
What are you goals right now and in the future? Visibility creates awareness and establishes know like trust factor with your followers which leads to more clients.
2. Don’t wait for HGTV to come knocking at your door.
You can create your own daily livestream show on Facebook. It’s the perfect way to connect with your audience, show behind the scenes, and showcase your expertise.
3. Share your projects on social media.
Humble bragging is an essential part of your business - show off your hard work and talent by sharing your work on social. Don’t worry about judgement from your colleagues, they will be your biggest supporters.
4. Share what goes on behind the scenes.
Instagram Stories are Rachel’s favorite way to do that—it only takes seconds to create them. From behind the scenes of what you’re working on, inside designer showrooms, whole flower markets, installation days, and office scenes to bits of your personal life with flea market trips, food, coffee, beach, even home.
5. Get Social on Social.
Don’t just drop your post and run—engage with your followers and you will build genuine connections.
This is where you can really get into the story of your projects and show the before, in progress and after photos. It’s also a great place to talk trends, colors and market finds.
7. Track your analytics.
Every week, we track our analytics to see what works and what doesn’t. Your analytics will also let you know where your website traffic comes from so you know where to channel your energy.
8. Take it offline.
In-person visibility is invaluable for creating and strengthening your connections. Put yourself out there by attending networking events (industry and non-industry events), conducting in-person workshops, and doing other speaking engagements. Service projects are another great way to connect with your community. When you meet with someone new, why not schedule time to have coffee with them or connect with them on Facebook? Those are both easy ways for them to get to know you more quickly.
Invest in yourself and your business!
We've put our money where our mouths are and have had coaching for everything from mindset to money, from processes to self-portraiture. There is no one size fits all and you have different needs for the different seasons of your business.