This week on the podcast we have Darla Powell. Darla brings a fun, genuine down-to-earth approach to designing beautiful spaces--serious emphasis on the fun! Since she launched her career in 2016, clients have fallen in love with her work, growing her business almost exclusively by word of mouth. But don't let that fool you, Darla also has an amazing Instagram game and her blog is top notch. Join us as she tells us how she grew her Instagram, why she changed her Instagram strategy, and what she has coming up next.
Darla brings a fun, genuine, down-to-earth approach to designing beautiful spaces. Since she launched her career in 2016, clients have fallen in love with her work, growing her business almost exclusively by word of mouth.
SERGEANT POWELL SAVES YOU FROM BAD DESIGN
That’s right. In her past life, Darla spent almost 20 years as a Detective Sergeant in Miami, Florida.
The two careers are more similar than you may think. Of course, as an interior designer there are 100% fewer shots fired (well, maybe 99%). One might say she is an expert on the importance of having complete tranquility at home after a stressful day at work.
Her background has carried over so many hidden perks including a strong sense of integrity, accountability, and a ready-for-anything-ness that is key for home renovation projects.
Did it turn out that the hideous Grecian column WAS load bearing? Darla does not shock easily. Did a flash flood just drown your timeline? Darla will be your literal calm in the storm. Or perhaps the construction team just knocked down a wall to reveal the previous owner’s suitcase of unmarked bills and fake passports? Darla will be uniquely equipped in this situation.
A LIFELONG LOVE OF DESIGN
Her career transformation was fueled by a need to express her boundless creativity.
After endless childhood summers spent rummaging through her grandmother’s antique store, she developed an extensive knowledge of antiques, collectibles, and pieces that look perfect together. Darla’s refined eye definitely sees those diamonds hiding in the rough. Or maybe you prefer the rough over diamonds. She sees that too.
Above all, Darla loves creating rooms that are gorgeous, elegant, and soothing. Get ready to fall in love with your space.